Articles

Protecting Your Logo: Importance of Ownership and Proper File Formats

Designing a logo for your business is an essential part of establishing your brand identity. However, it's crucial to ensure that you have full ownership of your logo and the correct file formats for future use. At Foote Printing, we're dedicated to helping you navigate these challenges and offer expert advice on how to protect your logo.

Ownership and Agreements:

• When hiring a graphic designer or a company to create your logo, it's crucial to have a written agreement in place that transfers the ownership of the logo to you after payment.

• Without an agreement, the designer or company could technically own the logo and sell a similar design to another business.

• To protect your logo, consider drafting an intellectual property agreement or consult a lawyer to help you with the process.

File Formats and Native Files:

• When receiving the final design, ask for the packaged original files (e.g., InDesign, Illustrator) alongside high-resolution PDFs.

• These files should include the fonts, colors, and images used in the design, allowing you to make adjustments and use them for various applications.

• Be aware of potential usage issues with images taken by photographers or downloaded from online sources, as additional agreements may be required.

In conclusion, protecting your logo and ensuring you have the proper file formats is crucial for maintaining your brand identity. By establishing ownership through written agreements and requesting the native files, you can avoid potential disputes and ensure your logo remains unique to your business.

For expert guidance on logo design and printing services, let our team help you create and protect the perfect logo for your brand.

Posted By Foote Printing in Logo, Business, Brand, Ownership, Graphic Design, Printing, Print, Design

Most Recent

Perfect Print Prep: Ready Your Files with Foote Printing

Posted By Foote Printing
January 24, 2024 Category: , Print Prep, Printing Tips

Preparing your artwork for a commercial print job is critical to the success of your project. At Foote Printing, we want to ensure that your brochures, flyers, or any printed material look as polished and professional as possible. Here's a quick guide on how to prepare your files for printing: • Provide high-resolution PDFs with 1/8 of an inch bleed for any color or images extending to the edges. • Ensure images are high-resolution and not distorted. • Include all fonts correctly linked in the document. • Export your files correctly with the necessary bleeds. • Packaged InDesign files are accepted but require an additional step. At Foote Printing, we prioritize your needs and strive to make the print process seamless. We are here to guide you through the technical aspects of file preparation, from bleeds to resolution, to ensure a flawless finished product. If you have any questions or need assistance, don't hesitate to reach out to us. Your artwork deserves the best treatment, and we're here to deliver it. Ready to print? Take a look around our site for more resources and to get in touch with our expert team. Let's make sure your next printed piece stands out for all the right reasons. At Foote Printing, we're not just printers; we're your partners in bringing designs to

Innovate Your Mail with Foote Printing's Self-Mailer Designs

Posted By Foote Printing
January 24, 2024 Category: , Direct Mail, Self Mailers

In today's fast-paced marketing environment, Foote Printing offers innovative solutions to traditional direct mailing. Self-mailers, an efficient and engaging alternative to the standard envelope package, are becoming a popular choice among savvy marketers. Here’s how Foote Printing is revolutionizing direct mail: • Self-mailers can include brochures, letters, trifolds, and more, eliminating the need for envelopes. • Designing a self-mailer requires careful planning to ensure information is presented correctly when unfolded. • Foote Printing assists with the design and layout of self-mailers to optimize readability and impact. Foote Printing is adept at guiding clients through the design process of self-mailers, ensuring that the final product is not only cost-effective but also compelling. Whether it's for a fundraising campaign or a product launch, our expertise in print and mail can help you captivate your audience at first glance. For those looking to innovate their direct mail campaigns, Foote Printing is your resource for creativity and efficiency. Take a look around our site to explore our capabilities and learn how we can assist in making your next mailer a standout success. Don’t just mail – captivate with Foote

Articles

Protecting Your Logo: Importance of Ownership and Proper File Formats

Perfect Print Prep: Ready Your Files with Foote Printing

Innovate Your Mail with Foote Printing's Self-Mailer Designs

Direct Mail Mastery: Timely Campaigns with Foote Printing