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What Message Do Different Colors Send?

What Message Do Different Colors Send?

When you design a flyer, logo, mailer, billboard, or any kind of advertisement, the types of color you use play a big role in the message you want to send. Graphic designers know the importance of color in ads and can help you send and illicit the right message and emotions. Let’s take a look at what colors represent in the advertising and print world.

Red

Increases appetite
Creates sense of urgency
Increases passion
Feelings of aggression or anger

Yellow

Cheerful
Optimistic
Attention grabber of people who pass by

Orange

Warmth
Caution
Excitement
Confidence
Good for call-to-actions

Blue

Peaceful
Preferred by men
Security and trust
Used in workplace, increases productivity

Green

Health
“Natural”
Wealth
Growth
Relaxing

Purple

Wealth
Success
Wisdom
Used on beauty products
Creative

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Foote Printing is a local print shop located in Cleveland, OH. We specialize in offset printing, digital printing and wide format printing as well as offering mailing services and graphic design.

If you would like to learn more about our company visit our site.

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